The swirling dream-pop track debuted in June and marks the second pre-release single from her forthcoming debut LP, 'Love Made Me Do It', due out on August 27. It follows the previously shared cut, Exorcism.
The clip, meanwhile, was directed by Linda Strawberry and spotlights themes of love, loss and loneliness. Elaborating on the concept, Kat Von D said:
"It's about the idea of not being good enough. You feel like you’re nothing and lament the memories of the past again. It's the everyday challenge of putting one foot in front of the other when you’re running on emotional fumes. You’re also coming to terms with the fact it’s over."
On working with Strawberry, she added: "Working with Linda Strawberry on this video was a beautiful experience. I was already so inspired by all the work she's done with the Smashing Pumpkins art direction as well as other music video projects she had beautifully directed.
"The music video was inspired by the sentiment of isolation and how it relates to feeling alone within a relationship. So if you notice, everyone in the video is confined to their own space the entire time. The set for the band’s performance scenes had 8-foot tall crucifixes made of mirrors that stood behind each band member, while walls separated each member from one another. So at no point could they see what the other person was doing. I wanted to give the feeling of opening an antique wind up box and seeing that tiny ballerina spinning around."
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