Crowdsurge Release Worlds’ First Facebook Ticketing Application
Wednesday, 01 June 2011
Written by Jon Stickler
CrowdSurge, a UK based independent ticketing company, has released the world’s first application to harness the massive marketing reach of Facebook to allow fans to directly purchase tickets from within the artist’s page.
The application launched last week with campaigns for Kaiser Chiefs (pictured), The Kooks and Miles Kane.
CrowdSurge’s Facebook Ticketing Application empowers artist managers, promoters, venues and brands to sell tickets via their Facebook pages without leaving the page. It also allows the supporting fan to effortless re-promote their ticket purchase towards their friends Facebook feeds, making it easy for the fan to be the word-of-mouth evangelist they always have been.
Whilst being a seamless user experience, this new application brings the simple Facebook economics of connection into the commercial arena. Now when you buy you can tell all your friends and give them a link to buy tickets to the same show.
Fans can now engage more with the bands they love, and bands can sell tickets in the place where they are most connected with more fans than anywhere else. For venues and promoters it introduces a new and cost effective means of retailing tickets.
Crowdsurge Chairman, Martyn Noble, commented. “This innovation makes us the first to deliver this. We have always been about putting the fan and the artist first, with us being the supporting platform to harness the direct to fan relationship. We just took one giant step forwards in being the power behind getting tickets into the hands of real fans first.”
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