BRIT Awards Website & New iPhone App Triggers Social Media Frenzy
Tuesday, 24 January 2012
Written by Jon Stickler
Following last week’s nominations launch, the BRIT Awards website has seen record numbers of visitors as music fans log on to www.brits.co.uk to find out the latest news and information about next month’s ceremony.
The brand new website, which featured exclusive video content from backstage on the night the nominations were announced, saw more visitors than ever before in the days following the nominations launch.
Nomination voting this year is also available via the first ever BRITs iPhone app. The BRIT Award 2012 with MasterCard app, which is available as a free download from Apple’s App Store, features news updates and competitions and will also allow fans to vote directly for the three award categories voted for by the public, namely British Single, British Group and British Breakthrough Act. Mobile users will also be able to view photos from the event and buy their favourite performance directly from iTunes after the show.
The app was downloaded over 12,000 times in the first week, with approximately 95% of people voting via their phone. News and updates on this year’s event are also now reaching over 1 million people via Facebook.
The BRIT Awards with MasterCard will take place on 21st February at The O2. Fans can vote directly on the BRITs website or via the official mobile app for the three awards voted for by the public, namely British Single, British Group and British Breakthrough Act.
The Awards will be broadcast live on ITV 1 on the 21st February.
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