Less than six months after releasing their third studio album ‘On Your Radar‘, The Saturdays are back with yet more new music. Their new track, titled '30 Days', premiered on The Chris Moyles Show on BBC Radio 1 on 30th March 2012.
'30 Days' is set for release on 13th May 2012 and has currently received over 400,000 views so far since the official video was premiered on MTV earlier this month. Band member Frankie Sandford explains; “30 Days is about being apart from the person you love and counting down the minutes until you’re back together. The song really struck a chord with us – it’s a situation all of us can relate to, and we think alot of fans will relate to it as well.”
As usual The Saturdays look glamorous in the video for '30 Days'. The video was shot in London, just weeks before Una gave birth to daughter Aoife Belle. Hence why the majority of the video was shot above waist height as Una didn’t want her bump to be visible. Una tweeted: "I don’t want bump in the video because she will be born when it hits the tv screens so it wouldn’t make sense or relevance by then!"
Personally, I think this track would have been perfect for the ‘On Your Radar’ album as it carries on the same dance feel the album had. ’30 Days’ is a very catchy track and has a very chart-friendly and club feel to it. Hopefully this will have the same success as ‘All Fired Up’ and ‘Notorious’. By the time the chorus kicks in, you will be jumping up and dancing around the room.
It is another upbeat chart stopper for the girls and it certainly keeps fans guessing whether it’s a track off a new album or a re-released version from ‘On Your Radar’. The song is full of energy right from the first chord and confirms that the band is going from strength-to-strength, which is essential as they are one of the original girl bands who seem to have survived the fickle industry.
It certainly seems that The Saturdays are trying to break away from the clean cut pop image that they burst onto the scene with; however I think the new dance sound with a touch of pop sound suits them.
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