In Pretty Dark's accompanying note the electronic artist explained that the new music is part of an augmented reality musical that she's working on, not her new album.
"NOT A SINGLE lol just a demo. This is from an AR musical im working on (AKA NOT THE ALBUM/ NOT OFFICIAL GRIMES MUSIC//////)
made the song and video yesterday so obvs majorly rough,
but while im finishing my album im just gonna start casually dropping stuff as I see fit. Been doing this exercise where I try to write and produce a whole song in like ~1-2 hrs... fuck technical proficiency and whatnot.
**** Also, so gna start making AR (or illustrated?) 'sub-members' within Grimes (The art angels, as it were lol). (Kinda like the Loona sub-bands X the Gorillaz?... ..psychedelic post k pop-ish fake band for my non-Grimes musical ventures)
_They are the main characters from the book/ musical im working on.. (AKA im bored of being so precious abt music and also feeling boxed in by the Grimes branding and I have this whole other world that's rly fun to write for..
So I’ll save big singles and things for Grimes and casually release music more often as the AR band. )
PS… This is not her final look... but this character is named Dark.
filters by @fvckrender @Marcwakefieldards @allanberger
Backgrounds were DP'd by Mac Boucher -- from other unreleased videos haha
extras from the BG footage Hana Asy and Chloe Saavedra aka Chaos Chaos and JEN"
The pared back electro track featuring sickly sweet pop vocals follows on from her late 2018 single, We Appreciate Power, and recent collaboration with Bring Me The Horizon, Nihilist Blues. Her last album, meanwhile, was 2015's 'Art Angels'.
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