Jess Glynne Unveils Video For New Single What Do You Do?
Friday, 04 August 2023
Written by Jon Stickler
Photo: Jo'Lene Henry
Jess Glynne has shared a video for her latest single, What Do You Do?.
Rife with summer vibes, the dance-pop track was released in July as the second preview of her forthcoming third album. Following Silly Me, it was co-written by Glynne, Chrome Sparks, and Simon Wilcox, and co-produced by Stuart Price.
The accompanying clip, meanwhile, follows the singer on a night out in New York City. The London-born singer said:
"Shooting in New York City was an experience and it felt perfect for the energy of the song. Putting this visual together was really special as everyone just wanted to bring my emotions and visions to life. We kept it really raw and honest to the meaning of the song and that was super important to me.
"We had numerous set-ups in lots of different locations as I wanted to convey a lost soul-searching for freedom, fun and also yearning to be touched. It felt so liberating and exciting doing it this way as there was no guarantee and anything was possible. For the styling, I really wanted to go for something empowering and sexy, something that also felt vulnerable but ready for a night out welcoming all types of adventure."
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