Open Mike Eagle's Collective Previous Industries Release New Single Zayre
Wednesday, 29 May 2024
Written by Jon Stickler
Photo: Robyn Von Swank
Open Mike Eagle's new group Previous Industries have shared their next single.
Anchored by loose, looped beats produced by Child Actor, Zayre serves as the latest taster of the hip hop trio's debut album, 'Service Merchandise', due out on June 28.
Named after a defunct retail store, the track follows the previously unveiled cuts Showbiz, Braids, and Pliers in teasing the first full-length release from the collective, the brainchild of the underground veteran and long-time collaborators Still Rift and Video Dave. The group shared:
"Zayre is the name of a defunct department store. Many of our songs are named after retail outlets that failed. When you have time, watch the commercials for Zayre and know that it was a real place where people bought action figures and pants.
"The producer Child Actor is a genius. He showed us his formula once and we got really scared… There are secret lyrics to the hook that [Open Mike Eagle will] never tell you - Dave might tell you for the right price, but he never will."
Previous Industries will support the project with a US tour beginning in July. Head here for details.
Open Mike Eagle, meanwhile, dropped his latest solo album, 'Another Triumph Of Ghetto Engineering', in 2023.
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