Propelled by skittering beats, the emotional strings-laden track was originally penned by the Doncaster star as a poem before he returned to it at a later date, adding music to the raw, heart-wrenching lyrics.
Released in partnership with mental health charities Mind and Sound Mind Live, Yungblud will donate £1 (up to £25,000) split between the charities for every use of the song. He said:
"I wrote this song because it’s been the hardest year for me mentally. I feel myself changing and throughout my life I've never felt good enough, it’s been the main thing that on the one hand has driven me forward but on the other, has eaten me up. For as long as I can remember I have felt constantly afraid of how quickly my head can turn dark.
"It’s always been so hard to fight the darkness that I inevitably have. A lot of people will say it’s a phase and it will go away. But it doesn’t and the reality of the situation is I have to find strategies to allow it to exist and to deal with it as a constant.
"A lot of us can feel like our lives are insignificant. We can feel like we have no purpose, so what is there to live for? The inexplicable darkness inside our heads can consume us. It can make it hard to get out of bed in the morning, force us to cancel plans, or back out of opportunities last minute.
"This song was written as a message to myself to try and exist alongside my insecurities and my darkness by grounding myself and remembering what is real in life and that the world is so much bigger than me.
"In the past my art has been about highlighting the pain and letting the world know that it is there, in order to relate to others but now I want to beat it. This song is a gateway to where my new music is heading. Embracing the light, realising what’s beautiful in the world and fighting the darkness - not wallowing in it.
"It’s about getting out of your head and noticing the world around you, the things and people. Connect with them, the chances are they probably feel the same. Don’t let the bullshit inside your head consume you. It just wastes precious time and life potential.
"Remember what is real. Help people, be kind, help the world, help yourself. You’re probably living more than you think."
An accompanying short film based on an original idea by Yungblud, aka Dominic Harrison, and starring actor Dame Harriet Walter will premiere on YouTube at 7pm BST tonight (June 21).
Yungblud will curate and headline his own all-dayer, Bludfest, at Milton Keynes Bowl on August 11. The genre-spanning bill features Lil Yachty, Soft Play, Nessa Barrett, The Damned, Lola Young, Jazmin Bean, Noahfinnce, Jesse Jo Stark, Landon Barker, Hannah Grae, and Aziya, with many more acts still to be announced.
At the start of this year, Yungblud released the single When We Die (Can We Still Get High?) with Lil Yachty. In 2023, he dropped Happier with Bring Me The Horizon's Oli Sykes, Hated and Lowlife, while his latest album is his 2022 self-titled LP.
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