Classic British rock band The Stranglers have been confirmed as the musical headliners at Triumph LIVE, a day-long festival for Triumph customers and motorcycle enthusiasts taking place on September 18th at Mallory Park in Leicestershire.
Best known for the songs 'Golden Brown', 'Always the Sun' and 'No More Heroes', The Stranglers remain an enduring act on the live music scene, regularly appearing at the country's biggest music festivals and having recently performed a sell out UK tour themselves. Last month the band released their new album 'Decades Apart' featuring tracks from their inception in 1974 through to the present day.
The Triumph LIVE date has particular significance for bassist JJ Burnel, who is a lifelong Triumph enthusiast, he said: "I have the T-shirt, I have the bikes and now I have the gig at the 20th anniversary event of Hinckley's finest. It really is a great pleasure and honour to have been asked by Triumph to participate at this celebration of a truly great British motorcycle marque."
Paul Stroud, Triumph's Global Sales & Marketing Director, commented: "There has been a long association between music and motorcycles and in The Stranglers we are delighted to have secured our first choice act for Triumph Live. Like Triumph, The Stranglers are a British institution with a classic sound and devoted following. The fact that they are big fans of our motorcycles makes their appearance at Triumph LIVE even more fitting."
With a total of five acts on the bill Triumph is expected to announce the main support act for The Stranglers later in May, with the remaining three chosen by Triumph fans in a unique online 'Triumph Chart' competition. Performers interested in playing at the event can upload a selection of their best tracks at www.triumph-live.com where fans can listen to and vote for their favourite acts.
The most popular acts in this contemporary battle of the bands will then be invited to a live showcase to play for the opportunity to support The Stranglers at Triumph LIVE and to work with the Triumph on several other exciting projects over the coming year. The Triumph Chart will be launched later this month via the Triumph LIVE website.
Triumph LIVE is a day-long event for all motorcyclists, not just Triumph fans, and families are welcome too. Since the company's revival in late 1990, Triumph has gone from strength to strength, single-handedly putting the British motorcycle industry back on the map with a range of class-leading motorcycles that are sold around the world. Naturally visitors to Triumph LIVE will be able to see the motorcycles that put the company back on the map, as well as arrange test rides on the 2010 range and watch a packed programme of on-track activity that includes races and spectacular stunts. Off-track, there will be a wide range of activities and workshops set to cater for hardcore and casual motorcycle fans alike.
Visitors pre-booking their tickets, available at just £24, will also have included in this ticket price the opportunity to visit Triumph's state-of-the-art factory in Hinckley, just 20 minutes from Mallory Park.
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Paul Stroud, Triumph's Global Sales & Marketing Director, commented: "There has been a long association between music and motorcycles and in The Stranglers we are delighted to have secured our first choice act for Triumph Live. Like Triumph, The Stranglers are a British institution with a classic sound and devoted following. The fact that they are big fans of our motorcycles makes their appearance at Triumph LIVE even more fitting."
