Beyoncé Debuts ‘Run The World (Girls)’ Video – Watch Now
Thursday, 19 May 2011
Written by James Conlon
Beyonce has unveiled the video for her latest single, ‘Run The World (Girls)’. The R&B Queen premiered the promotional video during the semi-final of singing talent show ‘American Idol’ yesterday (May 18th).
The video was originally planned for release last Friday (May 13th), with Beyonce releasing two teaser clips on her official YouTube channel. However, the premiere was delayed for an unspecified reason, with Vevo.com releasing the following statement on the desicion: "OK, bad news: 'Run the World (Girls)' won't be out on Friday like we thought. No new date yet. Beyoncé is perfecting it.”
The video centres on the theme of revolution, positioning Beyonce in a dance-off against a group of male dancers, facing a hoard of riot police, posing as Cleopatra and wearing the chunkiest high-heels seen on screen in a long time. The video was directed by Francis Lawrence, who has previously worked as director on Lady Gaga’s bizarre ‘Bad Romance’.
The song is the first to be taken from Beyonce’s (imaginatively titled) fouth LP ‘4’. Speaking to Billboard.com about the single, Beyonce said: "It's definitely riskier than something a bit more...simple. I just heard the track and loved that it was so different. It felt a bit African, a bit electronic and futuristic. It reminded me of what I love, which is mixing different cultures and eras — things that typically don't go together — to create a new sound.”
Beyonce continued: "I can never be safe; I always try and go against the grain. As soon as I accomplish one thing, I just set a higher goal. That's how I've gotten to where I am."
You can watch the video for ‘Run The World (Girls)’ below:
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