Run The Jewels Release Video For Ooh LA LA Featuring Greg Nice And DJ Premier
Tuesday, 28 April 2020
Written by Laura Johnson
Run The Jewels have released a video for Ooh La La.
It finds Killer Mike and El-P celebrating a new world, as they explain in the clip's accompanying note:
"we shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight.
in conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. a day that humanity, empathy and community were victorious over the forces that would separate us based on arbitrary systems created by man.
this video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. not that people are without but that the whole meaning of money has vanished. that we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. its a dream of humanity’s V-DAY… and the party we know would pop off.
love, RTJ
ps: we’d like to thank everyone who busted their ass to make this happen from directors Brian and Vanessa Beletic to line producer Cat Restrepo to editor Biff Butler to the wonderful folks at The Mill who handled post production as well as everyone involved in shooting, prepping and executing this video. you guys gave us so much of your energy and talent during this crazy fucking time to make it all come together and we are truly grateful."
The track featuring Greg Nice and DJ Premier dropped back in March and will appear on their upcoming new album, 'RTJ4'. The follow-up to 2016's 'RTJ3' does not yet have a confirmed release date, but it's expected to arrive some time this year.
Head below to watch the video, which features a blink-and-you-miss-it cameo from Rage Against The Machine's Zack de la Rocha.
Run The Jewels were supposed to join Rage Against the Machine on the band's spring reunion tour, but it's been postponed due to the ongoing COVID-19 pandemic. They will, however, play the main stage at Reading and Leeds festivals in the UK this summer prior to RATM's headline slot.
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