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Rita Ora Releases Taika Waititi-Directed Video For New Single Don't Think Twice

Friday, 30 June 2023 Written by Laura Johnson

Photo: Edward Cooke

Rita Ora has dropped a new single, Don't Think Twice.

The strings and beat-led dance pop track arrives with a quirky video directed by Ora's partner, Oscar-winning filmmaker and director Taika Waititi, and finds the singer channeling Catherine Earnshaw, the female protagonist in Emily Brontë's 1847 novel Wuthering Heights .

“Don't Think Twice is about not thinking twice and just jumping in, romantically," explained Ora. "You only live once, so it’s really about seizing the moment, and not being held back by thoughts of what might or might not happen.”

The track is the third single, following You Only Love Me and Praising You featuring Fatboy Slim, to be lifted from her new album, 'You & I', which is due out on July 14.

It arrives ahead of Ora's performance at this weekend's London Pride, which she only announced yesterday (June 29) via social media.

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