Bring Me The Horizon's Sykes To Open Drop Dead Clothing Shop
Tuesday, 13 April 2010
Written by Nigel Sachdev
Bring Me The Horizon’s front man, Oli Sykes will be opening his first Drop Dead flagship store in Brick Lane, London on May 1st 2010.
Oli, who started the alternative street wear brand in 2005 with just several t-shirt designs, said, "I never imagined when I created those first few tee shirts that I would one day be opening a shop in London. I’ve been in Sweden for 6 weeks recording our 3rd album and fly back in London on the morning of the opening. How the shop looks in the flesh is going to be as much a surprise to me as it is to everyone turning up on the day – but it’s really exciting and I’m really looking forward to it."
The clothing brand, Drop Dead is now sold worldwide, helped by the great roster of bands who are sponsored by Drop Dead and proudly wear the brand. In turn, the bands enjoy the exposure of being featured on the Drop Dead web store which receives over 10,000 unique visitors a day.
To celebrate the opening of the Drop Dead store in London, there will be lots of free gifts for everyone including keychains, pendants, cushions, and stickers. The first 100 customers who make a purchase in the store will also receive a free t-shirt.
Visit www.iheartdropdead.com for the latest information and info on how to win tickets to the private launch party in central London on the opening day.
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