Boomtown Shares Details Of Chapter One: The Gathering For 2021
Thursday, 01 October 2020
Written by Jon Stickler
Boomtown will return under a new guise in 2021.
Following the cancellation of 2020's event due to the coronavirus pandemic, organisers have revealed that the next incarnation of the festival, titled Chapter One: The Gathering, will take place between August 11 and 15 with a new story, a reimagined festival layout and reduced ticket prices. The Boomtown team said:
"Resetting from the foundations to allow us to really get things right and to be the forward-thinking, progressive, and inspirational festival community we know we can be. By starting a brand new story with Chapter One: The Gathering, this allows us even more scope to start afresh, with our ethos, creativity and ambition all aligning into one combined vision."
As part of the overhaul, Boomtown will no longer release the musical line up ahead of the festival, keeping the majority of acts under wraps until the last minute. Discussing the new approach, organisers added:
"We have spent months debating whether this was the right thing to do but what is clear, is that there are many aspects to the way the music industry runs that don’t work for independent festivals," the festival's management added. "The complex process of releasing a music line up with the exclusivity, billing and escalating costs has led us to decide this is the time to rethink the way we approach it and explore new ways of doing things.
"We have always been a creatively led festival and people attend Boomtown because of the overall experience; we will continue to book incredible headline artists, and all the festival favourites, but by approaching our programming announcements in this radical way, we can create line ups that are even more phenomenal and diverse than we have ever been able to before."
The new beginning, set in a post pandemic world, will be accompanied by a new story. For a glimpse into the vision that's set to unfold, check out the below teaser.
"The Main City and its unique worlds will all now be located in what was previously known as Downtown Boomtown. Every main stage is a brand new concept and nestled deep into magical district surroundings. For the first time ever we will be using every inch of the Downtown valley to build up the most detailed festival city we’ve ever dreamt up! Around the city will be the beautiful, forest chillouts and woodland parties we love to escape to."
With over 90% of 2020 ticket holders rolling their tickets over to 2021, remaining tickets go on sale at 7pm tonight (October 1).
Boomtown Fair Upcoming Tour Dates are as follows
Wed August 11 2021 - WINCHESTER Matterley Estate
Thu August 12 2021 - WINCHESTER Matterley Estate
Fri August 13 2021 - WINCHESTER Matterley Estate
Sat August 14 2021 - WINCHESTER Matterley Estate
Sun August 15 2021 - WINCHESTER Matterley Estate
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