Waiting four years to follow up ‘So Good’, Zara Larsson stepped back from the music to explore who she is now and establish the woman she wants to become. ‘Poster Girl’ is the result—an addictive confection that reaches for the highest rungs on the pop ladder.
The 12 high octane, empowered tracks here play to the Swedish singer’s strengths, with WOW and Look What You’ve Done hitting the pop bullseye. Confident and catchy, Larsson skips through her melodic choruses effortlessly.
Her confidence resonates with a blaze of sexy attitude and, set against pop-literate production, the authenticity of her vocals is impressive. It sometimes feels like Larsson is untouchable in her own space right now.
Many artists attempt to break away from their images and experiment with new genres and quirks on their third album, often with mixed results. But here Larsson has matured on record, becoming a better version of her creative self, not a reinvented, convoluted one.
With ‘Poster Girl’ landing during a challenging time worldwide, as we continue to endure the lasting effects of the Covid-19 pandemic, the upbeat movements of the record feel like pure escapism.
Fusing the honesty and passion she utilises to speak on love and heartbreak with the multisyllabic pop-house of Love Me Land and the title track’s unfailingly peppy disco bassline, it’s Larsson's best material to date.
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