SXSW Confirms Dates For 2025 Inaugural London Edition
Tuesday, 23 July 2024
Written by Jon Stickler
South By Southwest festival has announced the dates for its inaugural UK edition.
Having built a legacy over almost 40 years in Austin, Texas, the global celebration of creativity, culture and innovation will extend to Shoreditch, East London between June 2 and 7, 2025.
Taking place across multiple venues, galleries and clubs, the event is expected to attract over 20,000 attendees and generate over £75 million for the UK economy. The programming includes arts and culture elements, as well as focusing on the local community to inspire young people in creative industries.
The festival is currently building its senior team and have announced Clare Morris, former Cannes Lions Festival of Creativity marketing lead, as SXSW London's Director of Marketing and Communications, Anna Bogutskaya as Head of Screen, and Beth Greenacre has joined as Visual Arts Advisor. SXSW London’s Managing Director Randel Bryan said:
"A shorter date format relative to SXSW in Austin will allow SXSW London to run its conference, music, screen and arts programmes at the same time, ensuring accessibility to multiple programming formats and diverse networking opportunities for attendees from different industries. Bringing SXSW to the streets of Shoreditch will allow us to create a festival like no other, one that unfolds across incredible indoor spaces whilst also showcasing creativity and artistic experiences in unique public spaces, allowing us to capture the energy and excitement of the summer."
The move to the UK follows South By Southwest's first international extension in 2023, when organisers launched SXSW Sydney. The second instalment of that offshoot is to take place in October.
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