OK Go Share Video For New Single A Stone Only Rolls Downhill
Thursday, 16 January 2025
Written by Jon Stickler
Photo: Piper Ferguson
OK Go has shared a new single, alongside another innovative video.
Titled A Stone Only Rolls Downhill, the indie-pop track precedes the Grammy-winning band's first album in 10 years, and fifth overall, 'And the Adjacent Possible', which is expected to arrive later in 2025. Commenting on the song, frontman Damian Kulash said:
"It’s a tough time to be optimistic. Getting through life requires some faith along the lines of the famous MLK quote: ‘The arc of the moral universe is long, but it bends towards justice'. But looking at the world unfurling before me, and especially before my children, it’s hard to find that kind of faith. What do we tell them? That’s what this song is about: trying to be honest but keeping your head up at the same time."
The clever accompanying video, meanwhile, shows off the group's inventive, DIY aesthetic, and features 64 videos on 64 different phones presented as one big, moving mosaic. Directed by Kulash and Star Wars: Skeleton Crew's Chris Buongiorno, it took over a thousand takes across a period of eight days to create, with the final clip collating over two hours and twenty minutes of single-take clips into one frame.
On the concept, Kulash added: "It’s the most human, DIY version of a split screen that we could come up with. Instead of using digital wizardry to glue multiple videos together, we shot one video for each of several dozen phones and laid them out, side-by-side, as a mosaic of screens. A single image emerges from all these separate pieces working sometimes in harmony and sometimes in discord — the many contradictory parts of ourselves fighting to coalesce as a single whole."
Check out an exclusive clip on the making of the video via Project Management Institute's YouTube channel, here.
OK Go will be on the road for a 14-date North American tour in April, May and June. Tickets go on general sale at 12pm local time on January 24. Head here for details.
Their most recent album is 2014's 'Hungry Ghosts'.
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