Lady Gaga To Stream New Album 'ARTPOP' Exclusively Via O2 Tracks
Monday, 28 October 2013
Written by Elliott Batte
Lady Gaga fans will be able to stream her brand new album ‘ARTPOP’ six days before its official release, via streaming music service O2 Tracks.
In what is a major deal for O2, customers of the mobile telecommunications company will be able to stream the new album from November 5 to November 11, when the ‘ARTPOP’ record hits shelves.
Also included in the deal is a brand new advert for O2, featuring her brand new single Do What U Want, and a fresh 8-minute interview of Gaga talking about a range of subjects - including her own music and her love of pets!
Speaking of the deal, Gaga said:
“I'm so happy that O2 Tracks is bringing ‘ARTPOP’ to everyone in the UK a week early. I hope that all of the UK Monsters love it as much as I do!”
O2 Head of Brand, Shadi Halliwell has also commented, saying:
“At O2 we’ve got a longstanding history of offering customers exclusive benefits and experiences, and we’re proud to extend our Priority strategy to offer O2 Tracks customers the opportunity to be amongst the first people to experience the most highly anticipated album of 2013. We’re also going a step further by giving all O2 4G customers exclusive access to exciting new video content –enough to make any Lady Gaga fans heart sing.”
You can check out new single Do What U Want below - keep your eyes peeled for the ‘ARTPOP’ stream next week, and check out O2 Tracks here.
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