Following CooCool and The Universe, Fader unfurls across warm production that fuses samples, strings and percussion, offering an old school hip hop aesthetic. It marks the third preview of the Irish artist's new album, 'Hit Parade', her first full-length release for Ninja Tune.
Head below to view the self-directed video, which features over 150 local residents taking part in a street parade through her hometown of Arklow, Ireland. She said:
"This idea came to me partly in reaction to making such surreal and ‘other’ imagery for the album artwork, and partly in response to the track itself. I felt I needed a totally authentic space in which to perform Fader.
"The song is about life and death and music and so I went home to where it all started for me. Just as in the music there’s a huge HipHop influence on the video and for me to have the sheer front for that, it needed to ring true and so my home town, Arklow was in fact, the only option.
"It was a huge task to take on, connecting with local government counsellors because we had to close the high street and then, with local groups of all kinds, musicians, dancers, scouts, majorettes, farmers etc and much of my family... doing something like this is a massive responsibility and it threatened to overwhelm me at times.
"But on the day we had Hollywood sunshine and just an incredible sense of goodwill. The people of Arklow made me so proud. It truly turned out to be one of best days of life…"
Produced by master of electronic sound DJ Koze, the follow-up to 2020's 'Róisín Machine', and its 2021 companion record 'Crooked Machine', will arrive on September 8.
Murphy will appear at a string of UK and European festivals throughout the summer, including Bluedot in July. She also has a huge London show at Alexandra Palace scheduled for February 2024. Tickets are on sale.
Roisin Murphy Upcoming Tour Dates are as follows
Sun July 02 2023 - DUBLIN Trinity College
Fri July 21 2023 - MACCLESFIELD Jodrell Bank Observatory
Sat August 26 2023 - EDINBURGH Royal Highland Centre
Sat February 17 2024 - LONDON Alexandra Palace
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